Tuesday, June 8, 2010

Pulling through

Federal Reserve Chairman Ben Bernanke added his voice to those who say we are not facing a “double-dip” recession. Gross Domestic Product is increasing, albeit slowly. Bernanke said, though, that the recovery “won't feel terrific."

Among those in agreement is investment advisor Barry Ritzholz, who said on his blog Monday wrote, “Following the initial surge in data off of the lows, we have entered a slowing phase of the recovery.”

Ritzholz discredits those who forecast a “double-dip” recession by pointing out that although some economic indicators are slowing, “none of it is consistent with past double dip recessions.”

But we are in, as he puts it, “a soft patch.” And Bernanke warns us that the recovery is not “going to be fast enough to put back eight million people who lost their jobs within a few years.”

Of course, we know that small business is a great driver of employment. According to the Small Business Administration, businesses with fewer than 500 employees account for more than half of American workers. Also, “While small firms create a majority of the net new jobs, their share of employment remains steady since some firms grow into large firms as they create new jobs.”

Your chamber is here to help you through this soft patch. Through the events and courses we offer, our goal is to help you build the relationships you need to succeed. That’s why Monica Wofford will be talking to us Thursday about leadership. That’s why we’ve lined up teachers to help you build your business and claim your place in the Seven Mountains of Culture. And that’s why, on any given Friday, you can meet with your peers to brainstorm answers to the challenges you face in your business.

As Christian businesspeople, we don’t face these tough times alone. We are part of a family of faith that serves a mighty God. So when the stock market wavers and nonfarm payrolls are down and the European debt situation starts looking pretty bleak, take heart. He has overcome the world.

Tuesday, June 1, 2010

Business-Building Summer Seminar Series

Join us for four seminars designed to help your bottom line. Each seminar will be held twice — in the morning in East Orlando on a different day at midday in the Millenia Mall area. The total price for the entire series is only $25 for chamber members and $45 for nonmembers.

Classroom sizes are limited, so make your reservations now. Here’s the schedule:

Effectively Starting Your Business (Building Businesses That Last)

June 17, 7:30 AM, Asbury University, Ron Wilkinson
July 15, 11:30 AM, Belhaven University, Ron Wilkinson

With companies downsizing, the best way to secure your future may be to start and build your own business. This seminar will give you the basics for a solid business structure and will help you get started on a firm foundation. You will learn:
  • Writing and monitoring a business plan
  • Determining proper business structure (Sole Proprietorship, LLC, C-Corp, S-Corp)
  • Securing Funding
  • Identifying HR needs
Effectively Branding Your Business (Building a Brand That Lasts)

June 17, 11:30 AM, Belhaven University, Bill Webster
July 15, 7:30 AM, Asbury University, Bill Webster

Many products and services can be rapidly identified just by their logo. Getting potential customers or clients to easily and effectively know your brand builds loyalty and increases your bottom line. In this seminar you will learn:
  • How to develop your brand for traditional and online marketing
  • How to communicate your brand traditionally and online
  • How to extend your brand through Social Media
Effectively Social-Marketing Your Business (Building Marketing That Lasts)

July 29, 11:30 AM, Belhaven University, Bill Webster
August 19, 7:30 AM, Asbury University, Bill Webster

We have become a global cyber-community. People increasingly communicate via the Internet. While there is much clutter in many of these social media channels, the potential to develop and implement effective marketing strategies is huge. In this seminar you will learn:
  • How to develop, maintain and protect your online message
  • How to build and leverage social capital to take action
  • The Social Media "must use" tools
Effectively Developing Relationships in Your Business (Building Relationships That Last)

July 29, 7:30 AM, Asbury University, Judy Boyce
August 19, 11:30 AM, Belhaven University, Judy Boyce

Relationships are at the core of every business -- with employees, clients, vendors, and yourself. Knowing people’s preferences and methods of learning increases your understanding of how best to relate to those around you. In this seminar you will learn how to:
  • Hire the right people
  • Manage correctly
  • Serve your clients effectively

Note that all morning classes are at Asbury University and all midday classes are at Belhaven University.

Click here to purchase online or call the chamber office at (407) 814-1124.




Reminder: the deadline to register for the June 10 Business-Building Lunch with Monica Wofford of Contagious Companies is noon on Tuesday, June 8.