A powerful way to develop business

In the midst of a recession, with revenues down and prospects for improvement far off, many companies see marketing as an unnecessary expense.

This is dangerous thinking.

It’s precisely when business is slow that increased efforts are needed. Even the most dedicated sales staff needs support in generating new business. Marketing and publicity are important parts of that effort.

Pam Lontos, founder and president of the PR/PR public relations firm in Orlando, will address this important issue at the Christian Chamber of Commerce luncheon Oct. 13. Her program, “I See Your Name Everywhere,” will explain how your organization can generate more business through the power of publicity.
Pam will explain how easy—and economical—it is to:

• Use social media to promote your business


• Write press releases to get media attention


• Generate business from publicity in magazines and newspapers


• Stay positive and motivated through tough times

By using publicity wisely, your business can not only survive a recession—it can thrive.